Gabriella Vas
Untangling complex ideas into a delightful read
Just because your product is a software, your branded content doesn't have to be hard to process.
I write content for SaaS providers who are challenged with making their offering easier to grasp.
Your Expertise, De-Fuzzed
No one knows your field, your challenges, your solutions better than you. But all that knowledge needs to be put into words that resonate with your audience. My writing helps to translate sophisticated thought processes into tangible benefits.
Making the Most of Data
Your data – your A/B test results, rankings, reports, case studies – make for the most compelling stories about your brand. I can help you leverage these assets in the most impactful way possible.
Constantly Improving Content
Like a machine learning algorithm, the more I understand about your business, the better output I generate. So my content will only get more accurate, more relevant, more powerful over time. A definite pro for long-term assignments.
Copy That Converts
Whether your communication goals are building awareness of your brand, boosting traffic to your site, or generating leads, my writing helps to move the needle. In order to be as efficient as possible, I like to keep tabs on performance stats and to optimize articles whenever necessary.
“Super perceptive, detail-oriented and smart, Gabi is also one of those rare creatives who are able to create processes and plans that increase output and efficiency.”
- Ildi Amon, Marketing Manager, Journalist, Investigator
“A strong conceptual and strategic thinker. Extremely thorough in everything she does, she is well organized and has a keen eye for detail. Analytical and constantly searching for new angles to approach a problem.”
– Melinda Szentpétery, Creative Director at Marks
“Her contribution was super meaningful and added a great deal of value to my work. Her impressive proficiency in copywriting, brand communication, marketing and journalism is combined with an outstandingly social and approachable personality.”
– Peter Kukorelli, Designer
Some Recent Work
Real-Time Competitive Intelligence: When Timing is Everything
Video Personalization: KPIs, Use Cases, and Best Practices
How News Personalization Keeps Readers Engaged
Personalization for Marketplaces: Cutting Through the Chaos
The Build or Buy Dilemma
A Marathon Won by a Hair’s Breadth: Our Story of the Netflix Prize
How Recommendation Systems Tackle the Cold Start Problem
A Layman's Guide to Personalization
Reach Out
Content that's relevant, relatable, and generates results. Would you like some?
Please get in touch via the contact form below, or drop me a line at vazsgabi@gmail.com